Yellow Cab wants to bring a slice of New York to its branches around the world. BBDO Guerrero developed the look, feel and language that is just as bold and edgy as the city, with the food front and center. Here are some highlights from the playbook, which has been distributed and implemented in Yellow Cab's branches overseas.
Branding, Art Direction, Layout, Typography
Chief Creative Officer: David Guerrero
Head of Design: Mylo de Borja
Copywriter: Angela Alcala
Designer: Trisha Tobias
Accounts: Hanna Diaz, Erika Alinell