Lights, camera... glory! Watch out for the M&M'S® Screenbite Awards for a chance to win a VIP experience, along with other star-worthy prizes!
M&M’S wants to position itself as the go-to screentime snack. To introduce this, BBDO Guerrero created an online campaign inviting people to submit their reactions to video content while snacking on M&M’S.
We developed a microsite to accept entries and display the reactions for voting, as well as created bumper ads and social posts to drive people to join.
This regional competition ran across the Philippines, Malaysia and Thailand. We worked with BBDO Malaysia and BBDO Thailand to ensure optimal experience across its user base and to make sure that the campaign translates well across the different languages.
Digital, Campaign, Web Design
BBDO Guerrero
In collaboaration with BBDO Malaysia and BBDO Thailand
Chief Creative Officer: David Guerrero
Creative Director: Bianca de Silva
Head of Art: Ali Silao
Copywriter: Charlotte Seddon
Designer: Trisha Tobias
Account Managers: Dalla Sucgang, Mike de Joya
Digital Producer: Blue Endaya
Production Manager: Zeth Pascual
Video and Animation: Flare Manila
Lights, camera... glory! Watch out for the M&M'S® Screenbite Awards for a chance to win a VIP experience, along with other star-worthy prizes!
We’re on the hunt for the next M&M’S® Screenbite Superstar! Follow these steps for a chance to win a trip to Universal Studios Japan, and other M&M’S® prizes!
Hurry and join the M&M'S® Screenbite Awards! Enter now and don't miss out on star-worthy prizes including a trip to Universal Studios Japan, and more! Check it out at screenbiteawards.com
Win a trip to Universal Studios, Japan at the M&M’S Screenbite Awards! Get your M&M’S snacks, watch any film, and record your reaction! Choose a suitable category theme and upload now on screenbiteawards.com
Keep voting, Pilipinas! Check out all the Screenbite Awards entries to make sure we bring home screentime glory at screenbiteawards.com
Think your country has what it takes to bring home M&M’s Screenbite Awards glory? Don’t forget to vote for your people at screenbiteawards.com and shine like a star!
