Lights, camera... glory! Watch out for the M&M'S® Screenbite Awards for a chance to win a VIP experience, along with other star-worthy prizes!
M&M’S wants to position itself as the go-to screentime snack. To introduce this, BBDO Guerrero created an online campaign inviting people to submit their reactions to video content while snacking on M&M’S.
We developed a microsite to accept entries and display the reactions for voting, as well as created bumper ads and social posts to drive people to join.
This regional competition ran across the Philippines, Malaysia and Thailand. We worked with BBDO Malaysia and BBDO Thailand to ensure optimal experience across its user base and to make sure that the campaign translates well across the different languages.
Digital, Campaign, Web Design
In collaboaration with BBDO Malaysia and BBDO Thailand
Chief Creative Officer: David Guerrero
Creative Director: Bianca de Silva
Head of Art: Ali Silao
Copywriter: Charlotte Seddon
Designer: Trisha Tobias
Account Managers: Dalla Sucgang, Mike de Joya
Digital Producer: Blue Endaya
Production Manager: Zeth Pascual
Video and Animation: Flare Manila