The previous identity and system consisted only of a type treatment. In this rebrand, a mark is introduced.
The logo doubles as a sword to symbolize the name’s meaning which is “graceful” and “noble”. The interplay between the curved and straight elements reflects the duality of the entity’s personality and process: the loose versus the precise, the whimsical versus the realist.
The website is fully responsive, coded from the ground up using Github Pages.