Patty Wagon Hamburgers Identity

Patty Wagon is a food truck in Los Angeles, California, which serves grass-fed beef and is an advocate for organic, healthy food. The company takes on the look and feel of the 1930s and 1940s, which they say is an era before the food chains, when “real” food was abundant. Another aspect of the company is its name, which refers to the old patrol wagons.

The new mark incorporates all these facets. It is part-radio, alluding to the theme of the truck’s menu which features burgers named after 30s and 40s songs, and takes the shape of a patrol wagon with the vertical lines acting as both bars and grilled patties. This mark is carried across their food containers and other promo pieces.

Speculative Work:
Patty Wagon LA